Fix Your Funnel with IBM Digital Analytics (Part One)
Smarter Commerce Blog
You take your car in to the shop for a tune-up. You go to the doctors for checkups. So, doesn’t it make sense to spend a little time doing the same for your checkout process? After all, unknown problems with your checkout could be costing you a lot of money.
Successful companies continually test, tweak and evolve their websites, because they know that by not doing so, they’re really leaving money on the table. They know that the most dangerous assumption to make is that, if no one is complaining and they are making sales, things must be fine.
In the U.S., $83 billion is lost each year because of poor customer experiences.
Now that we agree that we agree that a checkout checkup is probably a good idea, what do you do? Where do you start?